Snap Recordings Blog

Empathy. It's more than just a plot device on television or a throwaway term in business. Empathy is the foundation of customer service, and from there, the best in customer experience. Cultivating empathy will take a little effort, but will ultimately deliver substantial payoffs.
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A 2013 study from Barclays found that nearly half of Brits considered being on hold the single most hated waste of time in their day. The numbers may fluctuate depending on who you talk to, but it's generally accepted that people don't like being on hold. Message on hold systems, meanwhile, can ...
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Most businesses are aware of and focus on the visual processes of brand communications. But many are unaware that audio branding is equally important -- and can influence everything from customer perception to sales. Learn what audio branding is, and why it's important for your business.
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While it's easy to hear about how valuable customer experience is, sometimes it just seems like random business-blog talk. Looking at the numbers, though, makes the idea of putting out the best business experience take on new life. One way to ensure the optimal experience is to personalize it to ...
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