VirtualPBX develops a hosted business phone system that joins affordability, 24/7 support, and powerful features like Call Recording and Conferencing.
Your automated attendant is an invaluable part of your organization. Consider all the tasks it performs for you – day in and day out:
It answers your calls, up-sells your products, and reminds callers about important product features you offer. In the average inbound call tree, it reaches customers through dozens of possible touch points. When you consider that the average consumer spends 13 hours per year on hold, it becomes even clearer that your most dedicated service representative has a lot of time to interact with callers.
If you’re not already endowing your automated attendant with custom greetings, this holiday season is a great time to get started. Let’s take a look at the details of the customer-attendant relationship and the ways greetings can boost sales and customer retention.
Engaging callers with greetings and product announcement
There are a number of opportunities in every caller’s path where you can engage them in positive interactions. The open spaces in your touch-tone menu give you a lot of freedom but can also overwhelm you with options.
Snap Recordings can take the guesswork out of what you should say when you should say it -- offering the consistency and clarity your customers expect. Its professional voice recordings can liven up your introduction and fill hold music with product announcements. A Welcoming Introduction
Make sure you greet your customer with a brief, welcoming introduction before you dive into your numeric menu (“Press 1 for…”). A clear, professional message here can put your callers at ease and make it simpler to interact with your attendant and representatives.
This time of year, is perfect for greeting callers with a “Happy Holidays!” You may also want to quickly announce your holiday store hours if they will change from your normal operations.
upsell products and features
Your phone system can be used to help up-sell your products and services.
When a customer sits on hold, they often just listen to music or the familiar message, “We will be with you shortly.” This won’t help sell your products, and it certainly won’t educate your on-hold callers.
Use this captive time that callers are on hold to promote your business, such as “Ask about our new service, X,” and be rewarded when the caller inquiries about your product once they reach a live representative. Holiday sales announced here are appropriate too.
reminders about existing features
Your automated attendant can also educate callers about existing features of the service you offer.
If you operate a board game shop, for instance, you can remind people about your ongoing Friday game night. Callers may have visited your store before, but they may not have known about your events.
In this context, a professional message can entice individuals to visit on Fridays to make new friends. And they may buy a new game while they’re there.
For any business, this type of engagement can make sitting on hold less stressful for the caller. It can increase retention by providing your customers with a focus other than repetitive hold music.
the professional touch
Most businesses don’t know where to get started when it comes to recording their automated attendant greetings and other system messages.
It’s tough to address the dozens of places where the attendant will speak to the caller. This is why we recommend keeping your calling menu simple and taking advantage of the partnership between VirtualPBX and Snap Recordings.
The VirtualPBX business phone system lets you upload custom greetings for your attendant and for hold music and messages. Your startup or enterprise can use our professional voice recordings in every level of its VirtualPBX service.
be like santa
Let’s face it, Santa’s elves do all the heavy lifting. They build toys all year, so Santa can deliver them to everyone on his “Nice” list.
Would you rather be like Santa and work one day a year, or be like the elves and work 364 days?
Let your automated attendant be your elf. It has unlimited stamina and patience to greet your customers in a way that lets you, Santa, look great in the public eye.