How to Choose the Right On Hold Music for Your Call Center

Posted by SnapRecordings on November 09, 2022

Music on hold builds a strong foundation for your callers’ experience. This is a key opportunity to establish your brand image and create the right expectations for your callers. Everything from genre, tempo, and style of the music you select can affect how your callers feel while they wait for an ...

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Music on Hold Best Practices for Contact Centers

Posted by SnapRecordings on November 01, 2022

Contact centers have the power to create value on multiple levels – efficiency, customer satisfaction, and strategic impact on sales, retention, and branding. However, many contact centers pursue all of the above via IVR and the live agents their callers connect with. There is another option to ...

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Selecting the Perfect Voice for Your Brand

Posted by SnapRecordings on July 09, 2018

A voiceover artist does more than give voice to your content, they create an emotional connection between the listener and your brand. Using the same voice across your professional business recordings helps reinforce your image and build brand personality. Which is why when you take a moment and ...

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The On-Hold Checklist: What to Include in Your Script

Posted by SnapRecordings on July 09, 2018

A prospective client/customer calls your business during a time of high call volume. So, naturally, you put them on hold until someone can attend to their needs. But have you ever taken a moment to think of the real marketing opportunity this scenario presents? After all, you have a captive ...

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How to Create On Hold Messages That Your Callers Will Love

Posted by SnapRecordings on February 16, 2017

Being on hold has become a run-of-the-mill occurrence – but that doesn’t mean it has to be a bad experience. In fact, according to a study by Stan Rapp and Tom Collins of Maximarketing, 88% of callers preferred on hold messages to other hold options, and 16-20% made a purchase based on an on hold ...

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When and How to Use Message-On-Hold for Promotions

Posted by Snap Recordings on January 10, 2017

It’s helpful to remember communication on a basic level. One party has a message and seeks relevant listeners, or someone is seeking something and wants to know the best way to get it. Satisfying this dynamic is one of the defining characteristics separating us from the animal kingdom. How do so ...

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5 Reasons to Implement Message-On-Hold in Business Phone Systems

Posted by SnapRecordings on October 19, 2016

It’s pretty common for business managers to question the value of adding messages in addition to music that may be played by their business phone system’s call hold and park features. After all, callers are not going to have to wait more than a few seconds, maybe a minute max - aren’t they?

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5 Bad Examples of On-Hold Business Telephone Messages

Posted by SnapRecordings on February 05, 2013

What does your business telephone on-hold messaging say about your brand? We really hope you don’t fall into any of our five bad examples of on-hold business telephone messages below. If so, you’ll need to pay a visit to SnapRecordings so we can help you brand the voice of your company to success.

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4 Ways to Market Your Brand Through Your Business Telephone

Posted by SnapRecordings on December 13, 2012

Like an elephant in the room, voice branding for your business telephone has been an overlooked yet extremely powerful tool for marketers. Whether you’re a Fortune 500 company or a Mom & Pop shop where your existing and potential customers can be placed on-hold for a long duration, this is ...

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Five On-Hold Strategies for Jumpstarting Sales

Posted by SnapRecordings on August 06, 2010

The “Sounds of Silence” was one of the great songs of the 20th century, but silence to a caller on hold is usually a deal killer. Not only does it make the caller feel abandoned, you can miss a golden opportunity to communicate your brand message. Your callers have already expressed interest in ...

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