A practical look at how teams update IVR menus, on-hold messages, and greetings across every location with Phonzai.
A comprehensive, example-driven resource for businesses that want their phone systems to sound professional, helpful, and intentional.
In today's fast-paced world, the importance of on-hold messaging cannot be overstated. Whether you're managing customer support or marketing through your phone system, the way you communicate while customers are on hold can make a significant impact on your brand. But when it comes to choosing the right voice for your on-hold messages, Message On Hold, and call queue, businesses face a crucial decision: Should you opt for advanced AI-generated voices or invest in professional voice talents? Let’s explore the benefits of both options to help you decide which is best for your business.
Music on hold builds a strong foundation for your callers’ experience. This is a key opportunity to establish your brand image and create the right expectations for your callers. Everything from genre, tempo, and style of the music you select can affect how your callers feel while they wait for an agent to pick up the line.
With these things in mind, let’s explore how to choose the right music on hold for your call center so you can create world-class customer experiences.
Contact centers have the power to create value on multiple levels – efficiency, customer satisfaction, and strategic impact on sales, retention, and branding.
However, many contact centers pursue all of the above via IVR and the live agents their callers connect with. There is another option to support these value-focused goals, one that’s often unrecognized or underutilized – call queue messages and music on hold.
Here’s how you can extract more value using messages and music on hold.
A voiceover artist does more than give voice to your content, they create an emotional connection between the listener and your brand. Using the same voice across your professional business recordings helps reinforce your image and build brand personality. Which is why when you take a moment and remember a Coors beer commercial, you probably hear the deep, resonant voice of Sam Elliot. Or you may hear the smoky, soothing voice of Susan Sarandon when you recall a Tylenol commercial.
A prospective client/customer calls your business during a time of high call volume. So, naturally, you put them on hold until someone can attend to their needs. But have you ever taken a moment to think of the real marketing opportunity this scenario presents? After all, you have a captive audience, provided you can hold that caller’s attention long enough to keep them on the line. This is where a well thought out on-hold script is crucial. You want to keep it informative enough to be of value to your caller, but not so detailed and long-winded that you lose their interest. So, what do you include in your on-hold messages? Look no further! Whether your system utilizes a short 4-minute on-hold message or an extended 8-minute on-hold program, we’ve outlined all the essentials to include in your on-hold scripts, as well as what not to include...
Being on hold has become a run-of-the-mill occurrence – but that doesn’t mean it has to be a bad experience. In fact, according to a study by Stan Rapp and Tom Collins of Maximarketing, 88% of callers preferred on hold messages to other hold options, and 16-20% made a purchase based on an on hold offer.
Don’t miss out on an opportunity to educate and entertain your callers (bundled with the possibility of making that extra sale, which is always a plus).
