The “Sounds of Silence” was one of the great songs of the 20th century, but silence to a caller on hold is usually a deal killer. Not only does it make the caller feel abandoned, you can miss a golden opportunity to communicate your brand message. Your callers have already expressed interest in your company just by dialing your number. Now, it’s up to you to let them know they’ve made a wise choice. Here are five pointers on what to include in your on-hold message that will help convert a caller into a buyer.