It’s pretty common for business managers to question the value of adding messages in addition to music that may be played by their business phone system’s call hold and park features. After all, callers are not going to have to wait more than a few seconds, maybe a minute max - aren’t they?

What does your business telephone on-hold messaging say about your brand? We really hope you don’t fall into any of our five bad examples of on-hold business telephone messages below. If so, you’ll need to pay a visit to SnapRecordings so we can help you brand the voice of your company to success.

Like an elephant in the room, voice branding for your business telephone has been an overlooked yet extremely powerful tool for marketers. Whether you’re a Fortune 500 company or a Mom & Pop shop where your existing and potential customers can be placed on-hold for a long duration, this is valuable time wasted if you’re not implementing an on-hold marketing strategy.

The “Sounds of Silence” was one of the great songs of the 20^th century, but silence to a caller on hold is usually a deal killer. Not only does it make the caller feel abandoned, you can miss a golden opportunity to communicate your brand message.

Your callers have already expressed interest in your company just by dialing your number. Now, it’s up to you to let them know they’ve made a wise choice. Here are five pointers on what to include in your on-hold message that will help convert a caller into a buyer.

What makes an ordinary on-hold message extraordinary? With Snap Recordings you are getting the finest voice talents and audio quality available. But if you really want your on-hold program to stand out you need one more thing...you need a great script.

Your on-hold message provides an excellent opportunity for you to market to your customers, and share all of the details that make your company unique. Now that you have their undivided attention what would you like them to know?