In large RingCentral deployments, managing what callers hear quickly evolves from a simple task into a full operational challenge.
One location turns into fifty. One greeting installed to hundreds of extensions. Holiday updates become emergency fixes. Different departments need access—but not too much access.
Suddenly, "just upload a new message for the upcoming promo" turns into a complete slog.
This guide walks through a complete, enterprise-ready workflow for RingCentral audio management—from creating messages, to deploying them across thousands of extensions, to governing who can update what and when.
We’ll cover:
Who This Guide Is For
A practical guide for RingEX customers managing complex, multi-location phone systems
A practical guide for healthcare teams managing phone systems across clinics, providers, and specialties
Watch Now: Why phone messaging becomes difficult to manage in healthcare organizations
A practical look at how teams update IVR menus, on-hold messages, and greetings across every location with Phonzai.
A comprehensive, example-driven resource for businesses that want their phone systems to sound professional, helpful, and intentional.
Music on hold builds a strong foundation for your callers’ experience. This is a key opportunity to establish your brand image and create the right expectations for your callers. Everything from genre, tempo, and style of the music you select can affect how your callers feel while they wait for an agent to pick up the line.
With these things in mind, let’s explore how to choose the right music on hold for your call center so you can create world-class customer experiences.
Contact centers have the power to create value on multiple levels – efficiency, customer satisfaction, and strategic impact on sales, retention, and branding.
However, many contact centers pursue all of the above via IVR and the live agents their callers connect with. There is another option to support these value-focused goals, one that’s often unrecognized or underutilized – call queue messages and music on hold.
Here’s how you can extract more value using messages and music on hold.
On-hold messages are one of the most underutilized marketing tools available to businesses today. They’re a direct connection to callers who are already familiar with your brand. They allow you to speak to your callers at scale. On hold messages can be adapted to fit a range of use cases, especially if you are targeting your messages to different call queues.
But to leverage this marketing channel to its potential, you first need to learn how to write for and use hold time effectively.
