On-hold messages are one of the most underutilized marketing tools available to businesses today. They’re a direct connection to callers who are already familiar with your brand. They allow you to speak to your callers at scale. On hold messages can be adapted to fit a range of use cases, ...

A prospective client/customer calls your business during a time of high call volume. So, naturally, you put them on hold until someone can attend to their needs. But have you ever taken a moment to think of the real marketing opportunity this scenario presents? After all, you have a captive ...

Most businesses are aware of and focus on the visual processes of brand communications. But many are unaware that audio branding is equally important -- and can influence everything from customer perception to sales. Learn what audio branding is, and why it's important for your business.