On-hold messages are one of the most underutilized marketing tools available to businesses today. They’re a direct connection to callers who are already familiar with your brand. They allow you to speak to your callers at scale. On hold messages can be adapted to fit a range of use cases, especially if you are targeting your messages to different call queues. But to leverage this marketing channel to its potential, you first need to learn how to write for and use hold time effectively.