A prospective client/customer calls your business during a time of high call volume. So, naturally, you put them on hold until someone can attend to their needs. But have you ever taken a moment to think of the real marketing opportunity this scenario presents? After all, you have a captive audience, provided you can hold that caller’s attention long enough to keep them on the line. This is where a well thought out on-hold script is crucial. You want to keep it informative enough to be of value to your caller, ...
