Snap Recordings Blog

The Unified Communications as a Service (UCaaS) delivery model has gained considerable traction over the last few years – and that momentum is expected to continue. According to a Transparency Market Research (TMR) report, the UC market is expected to reach $61.9 billion by 2018.

As UCaaS continues to grow, it’s important to examine the nature of this climb and evaluate its effects on business this year and onward. This includes the drivers, strategies and shortcomings of the market and how this impacts you – from a business and personal view.

Being on hold has become a run-of-the-mill occurrence – but that doesn’t mean it has to be a bad experience. In fact, according to a study by Stan Rapp and Tom Collins of Maximarketing, 88% of callers preferred on hold messages to other hold options, and 16-20% made a purchase based on an on hold offer.

Don’t miss out on an opportunity to educate and entertain your callers (bundled with the possibility of making that extra sale, which is always a plus).

The landscape for companies offering cloud communication services at a great price is extremely competitive.

Removing the need for underlying hardware, an abundance of robust feature sets and competitive price points make deciding on a cloud provider (and sticking with them) a difficult decision for consumers. 

Think about all the time, money and creativity that goes into a successful marketing campaign.

A willingness to commit precious resources to such a project are just the prerequisites. Some of today’s best marketers believe that successful marketing requires creating an understanding of the target market that a business doesn’t yet understand -- that a robust campaign goes far beyond mere packaging and telling a story.

It’s helpful to remember communication on a basic level.

One party has a message and seeks relevant listeners, or someone is seeking something and wants to know the best way to get it. Satisfying this dynamic is one of the defining characteristics separating us from the animal kingdom.

How do so many of us get this simple concept wrong?

Snap Recordings is thrilled to be an active sponsor of this year’s 14th annual BroadSoft Connections conference, Nov. 13-15 in San Antonio, Texas.

It’s pretty common for business managers to question the value of adding messages in addition to music that may be played by their business phone system’s call hold and park features. After all, callers are not going to have to wait more than a few seconds, maybe a minute max - aren’t they?

Here at Snap Recordings, we’re pretty big on using professional voice recordings for business phone systems. In fact, you could easily say that we love voice recordings!

But, why do we love professionally-recorded messages, and why should you like them as well? 

Here are a few reasons why:

Auto-Attendants are really a necessity these days for any sized business handling incoming calls without connecting through a live person, agent or receptionist. With expense reductions, headcount restrictions, employee multi-tasking and customer experience of paramount importance - ONLY an Auto Attendant can guarantee a quick, efficient and courteous answer to an inbound caller,  Without Auto-Attendant, only a full time dedicated receptionist can guide and transfer customers to other users and provide them with necessary information and these days they are typically swamped with calls, not to mention making coffee and copies for executives.  Often new callers have to wait while the Receptionist provides basic company business hours or directions time and time again.  

Your business’ phone system greeting is typically the first point of contact between your company and your customers. The greeting message used here can make or break the customer’s experience on a call.