It’s helpful to remember communication on a basic level.

One party has a message and seeks relevant listeners, or someone is seeking something and wants to know the best way to get it. Satisfying this dynamic is one of the defining characteristics separating us from the animal kingdom.

How do so many of us get this simple concept wrong?

Snap Recordings is thrilled to be an active sponsor of this year’s 14th annual BroadSoft Connections conference, Nov. 13-15 in San Antonio, Texas.

It’s pretty common for business managers to question the value of adding messages in addition to music that may be played by their business phone system’s call hold and park features. After all, callers are not going to have to wait more than a few seconds, maybe a minute max - aren’t they?

Here at Snap Recordings, we’re pretty big on using professional voice recordings for business phone systems. In fact, you could easily say that we love voice recordings!

But, why do we love professionally-recorded messages, and why should you like them as well? 

Here are a few reasons why:

Business phone systems can be confusing at times, especially since it seems that there are so many different features and every phone system provider wants to call each feature by a different name. Auto Attendants, Integrated Voice Response (IVR) and Call Center features have different functionally but share similarities. Even Auto Attendant goes by multiple aliases - Virtual Attendant, Automated Receptionist, etc. and the list of terms goes on and on.  To add more complexity - combinations of Auto Attendant, Hunt Group, and IVR feature functionality can be used simultaneously within a Call Center.

Your business’ phone system greeting is typically the first point of contact between your company and your customers. The greeting message used here can make or break the customer’s experience on a call.

A business’ voicemail greeting is often the first point of contact with a business’ customers. Getting this greeting right can make a business sound professional and trustworthy. A badly-done greeting, on the other hand, can confuse and infuriate customers over the phone.

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We're excited to announce a new partnership with BroadVoice to provide professional voice recordings to their business customers. Here's the press release with all of the details.

1: A business phone still remains a primary customer touch point.

Online marketing may be hot right now, but customers still pick up the phone and call businesses. When you consider the cost associated with obtaining new customers and retaining them, shouldn’t this vital touch point be just as professional as your others?