It seems like everyday there is a new social media network or photo-sharing app that you need to get on board with for your brand. Keeping up with the latest social media trends, not to mention adding your company’s profile to the highest ranked social media networks can be very overwhelming; especially if you’re a small business or start-up that does not have a dedicated marketing department. Like most small businesses, you probably have one person handling the many social media tasks that need to be completed to create a successful social campaign. That’s perfectly fine as a start.

They say print is dead. As more and more print publications close the book on their inked pages, the Internet continues to gain more power as the number one source of information at your fingertips. Magazines have gone digital and so has the archaic, five-pound phonebook—or what most consumers recognize as the “Yellow Pages.” Now, all the information you seek is just a click away on the Internet. There are numerous business directories online where your small business should be listed. If you begin listing your business on these online directories, the amount of traffic to your website will definitely increase.

So you have an incredible business idea, you get the courage to implement your idea and thus start-up your first small business — but how do you market your product or service without breaking the budget? It’s not always an easy task to figure affordable ways to advertise your new business, but with the broad spectrum of the Internet, you now can market your small business with little to no cost.