Technology has placed power in the hands of end users like never before. Users now have control to do work both at the office and remotely, as well as send and receive important information through any device at any time. Your employees are no longer chained to office desks.

This perfect storm of robust unified communications and phone system features has contributed to the vast growth of today’s business communications and efficiency. It’s time to keep up, or get left in the dust of your competition.

Make sure you have the best suite of features for your phone system – for yourself and your employees. Let’s dive into them below:

When looking into business phone system options, there are plenty to choose from – especially from a small business perspective. From PBX, VoIP and UC, it can be confusing to narrow down the many contenders that have flooded the market.

Either way, having the right phone system is a necessity to making you and your employees readily available for customers and other inquiring callers. Otherwise, your productivity and ability to do business will suffer – and, consequently, those callers will be lost to your competition.

Think about all the time, money and creativity that goes into a successful marketing campaign.

A willingness to commit precious resources to such a project are just the prerequisites. Some of today’s best marketers believe that successful marketing requires creating an understanding of the target market that a business doesn’t yet understand -- that a robust campaign goes far beyond mere packaging and telling a story.

Calling a business for the first time is a lot like going on a blind date. You base a lot on first impressions, and you look for specific traits to determine if you might want to pursue a long-term relationship. One wrong move, and you’re back to looking for other fish in the sea.

Just like your wardrobe, it’s a very smart idea to refresh your business phone system for the long hot days of summer. Season-focused greetings and on-hold messages can not only provide valuable, up-to-date information for your callers, they can fuel additional sales during these notoriously slow months.

The following ideas can help you liven up your phone system messages and make them summer-ready.

Marketing is essential for nearly every business. And, almost all successful businesses spend a considerable amount of time, money, and effort on marketing tools such as Websites, print collateral, and advertising. Yet, there is one powerful, brand building marketing tool that is often overlooked. And, it’s something that speaks directly to customers each and every day and can literally make or break a business’s professional image! It’s a business’s phone system recordings.