Just like your wardrobe, it’s a very smart idea to refresh your business phone system for the long hot days of summer. Season-focused greetings and on-hold messages can not only provide valuable, up-to-date information for your callers, they can fuel additional sales during these notoriously slow months.

The following ideas can help you liven up your phone system messages and make them summer-ready.

Marketing is essential for nearly every business. And, almost all successful businesses spend a considerable amount of time, money, and effort on marketing tools such as Websites, print collateral, and advertising. Yet, there is one powerful, brand building marketing tool that is often overlooked. And, it’s something that speaks directly to customers each and every day and can literally make or break a business’s professional image! It’s a business’s phone system recordings.