To celebrate Small Business Saturday, taking place this Saturday, November 24th — Snap Recordings is offering a special discount to support small businesses and help them strengthen their brand's image and retain more customers through effective and professional telephone greetings and on-hold messaging.

Oh, snap! Our music library is bursting with tunes! Snap Recordings is happy to announce our new and improved music library. To celebrate, we have a great promotion just for you!

Marketing is essential for nearly every business. And, almost all successful businesses spend a considerable amount of time, money, and effort on marketing tools such as Websites, print collateral, and advertising. Yet, there is one powerful, brand building marketing tool that is often overlooked. And, it’s something that speaks directly to customers each and every day and can literally make or break a business’s professional image! It’s a business’s phone system recordings.

That hectic time between Thanksgiving and New Year’s can be challenging for businesses that are scrambling to spread the word about holiday promotions while also trying to juggle celebrations, employee schedules, and keeping customers happy. Too often, little details get forgotten somewhere between managing payroll and decking the halls with boughs of holly.

Keeping it business as usual during the holiday season requires some strategic planning and a few updates to your phone system to support your marketing efforts and streamline your communications. With the festivities nearly here, these helpful tips can help you align your phone system during this busy time of the year.

Adrian Miller, founder of Adrian Miller Sales Training, is today's featured guest blogger at Snap Recordings.  She begins our new series about small business strategies with  tips on how to leave a voicemail message that gets heard and also gets a response!

With only a few more weeks left of summer, many of us are trying to get away from the office for one last long weekend before the fall cooler weather begins. While it’s great to escape from the daily grind, a poorly constructed or non-existent on-hold message can simultaneously increase your backlog of messages and irritate your callers. Yes, it can even cause you to lose customers!

While you may feel like there is a long list of things to do as part of your pre-trip planning, a clear, informative out-of-office message should be a priority. Here are the key components that you’ll need to communicate to your callers before you leave.

The “Sounds of Silence” was one of the great songs of the 20^th century, but silence to a caller on hold is usually a deal killer. Not only does it make the caller feel abandoned, you can miss a golden opportunity to communicate your brand message.

Your callers have already expressed interest in your company just by dialing your number. Now, it’s up to you to let them know they’ve made a wise choice. Here are five pointers on what to include in your on-hold message that will help convert a caller into a buyer.

What makes an ordinary on-hold message extraordinary? With Snap Recordings you are getting the finest voice talents and audio quality available. But if you really want your on-hold program to stand out you need one more thing...you need a great script.

Your on-hold message provides an excellent opportunity for you to market to your customers, and share all of the details that make your company unique. Now that you have their undivided attention what would you like them to know?

A couple of weeks ago a client came to us saying, “I listened to your demos, and I have picked a great voice talent for my phone greetings, but I’m not sure where to start with the script. What do I do?” And since this wasn’t the first (and probably won’t be the last) time we’ve been asked this, we decided to outline the process of writing your Auto Attendant or Phone Greetings Script.

The most important element to writing your Auto Attendant or Phone System Greetings is having an understanding of how your phone system is set-up. If you don’t have a list of the current messages and extensions, the company that maintains your phone system may have it on file. You will also want make any phone system changes before creating your greetings.

Choosing the right voice for your company’s audio production is like choosing the right outfit for an event. You need to ask yourself: what kind of image am I trying to project? Soft and calming, powerful, soulful, authoritative, professional—whatever message is most representative of your business, you’ll find the right match from our extensive selection of talent. But don’t let the number of our available voice talents fool you.