What makes an on hold message extraordinary? And more importantly, why do you need extraordinary on hold messages?
Your on hold messages are an excellent opportunity for you to market to your callers, increase your branding, and provide an optimal experience for your callers. Hold time gives you a captive audience, and now is a good time to share information you want them to know.
With Snap Recordings, you are getting the finest professional voice talents and audio quality available. But if you really want your on hold strategy to stand out, you need a great script.
Let’s look at the building blocks of what makes an effective on hold message:
On Hold Messages Should Inform
Use this time to address your callers’ most common questions, such as basic information like address and website. This is especially important if a large percentage of your callers ask for this information and can be a huge time-saver for your employees.
Write Engaging Messages
On hold messages should earn and keep your callers’ attention. Use fun facts and conversational language (not technical jargon) to keep them engaged.
Add Credibility to Your On Hold Messages
Avoid making general or lofty claims about your business (i.e. We’re the best in town). Instead, opt for statements that you can back up, such as your industry affiliations, awards, and achievements (example: We’re proud to be the New York Times’ choice for best auto repair shop in the state.) These are the types of statements that will instill confidence in your customers.
On Hold Message Should Be Concise
Don’t try to cram too much content into a single message. This is overwhelming for callers, and they’re less likely to remember anything. Stick with one idea per message to keep it short and to the point. Encourage callers to ask for more details when you answer their call.
What Should I Talk About On Hold?
If you already have dynamic marketing materials, such as your website, brochures, and marketing materials, you can recycle these materials that already provide some great information about your business (with minor modifications).
As an additional resource, Snap Recordings has created on hold message script samples that you can customize to fit your business. We also have on hold message script samples for several popular industries. Feel free to use or modify these as you’d like.
To listen to industry-specific on hold message samples, click here. Or, explore our library of generic and industry-specific on hold message scripts that you can customize for your business.